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We had no idea what argan oil was until we met entrepreneur Julie McDaniel. Argan fruit, which grows on argan trees (found in abundance in Morocco), is olive-like in shape and is used for both cooking and, in Julie's case, for anti-aging skincare products. We worked with Julie to create a brand and e-commerce enabled website for Arbelle. Arbelle's mission is to source high quality natural cosmetic ingredients in a socially and environmentally responsible way. Arbelle also hopes to release its own product line at some point. For now, wholesalers can use the website to place bulk orders.

And we couldn't resist putting this photo of goats in argan trees. How do they get up there?